{"id":576235,"date":"2024-06-28T10:51:14","date_gmt":"2024-06-28T08:51:14","guid":{"rendered":"https:\/\/dev.mifexpo.fr\/%f0%9f%93%8cbtob-sourcing\/"},"modified":"2025-12-18T12:01:45","modified_gmt":"2025-12-18T11:01:45","slug":"btob-sourcing","status":"publish","type":"page","link":"https:\/\/dev.mifexpo.fr\/en\/btob-sourcing\/","title":{"rendered":"BtoB buying"},"content":{"rendered":"

[vc_row css=”.vc_custom_1558529679890{padding-top: 30px !important;padding-bottom: 60px !important;}”][vc_column][\/vc_column][vc_column][vc_column_text css=””]<\/p>\n

8 reasons to come and source at MIF Expo \u2013 The Made in
\nFrance Trade Show<\/span><\/span><\/strong><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1719480213295{margin-top: 30px !important;margin-right: 30px !important;margin-bottom: 30px !important;margin-left: 30px !important;background-color: #eaeaea !important;}”][vc_column width=”1\/3″ offset=”vc_col-lg-offset-0″][vc_single_image image=”754559″ img_size=”800×700″ css=””][vc_empty_space][vc_single_image image=”754561″ img_size=”800×700″ css=””][vc_empty_space][vc_single_image image=”782604″ img_size=”800×700″ css=””][vc_empty_space][vc_single_image image=”754565″ img_size=”800×700″ css=””][vc_empty_space][vc_single_image image=”754567″ img_size=”800×700″ css=””][vc_empty_space][vc_single_image image=”754571″ img_size=”800×700″ css=””][vc_empty_space][vc_single_image image=”555359″ img_size=”800×700″ css=””][\/vc_column][vc_column width=”2\/3″ offset=”vc_col-lg-offset-0″][vc_empty_space][vc_cta h2=”1. Meet the growing consumer interest for Made in France products” txt_align=”center” shape=”square” color=”juicy-pink” css=””]<\/p>\n

Meet the\u00a0<\/span>expectations<\/span><\/strong> of consumers who wish to <\/span>purchase<\/span><\/strong> and <\/span>find more<\/span><\/strong> Made in France products in their country. Made in France products embody the <\/span>French art of living<\/span><\/strong>, <\/span>craftsmanship<\/span><\/strong>, and <\/span>refinement<\/span><\/strong>.<\/span><\/p>\n

Did you know?<\/span><\/em><\/span><\/p>\n

A 2024 study<\/a> shows that Chinese consumers (52%), American consumers (37%), German consumers (22%), and Italian consumers (19%) whish to consume ‘much more Made in France products’.<\/span><\/em><\/p>\n

[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”2. Source a wide range of products” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

Meet\u00a0<\/span>1,000 exhibitors<\/span><\/strong> at the trade show, spread across <\/span>6 sectors<\/span><\/strong>, including <\/span>‘Fashion & Accessories’ (565 exhibitors), ‘Beauty & Wellness’ (130 exhibitors), <\/span>‘Home & Decoration’ (228 exhibitors), ‘Food & Beverages’…<\/span><\/p>\n

[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”3. Find reliable white label manufacturers” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

Find the\u00a0<\/span>right manufacturer<\/span><\/strong> suitable for your budget to work on your own brands.<\/span><\/p>\n

[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”4. Identify market trends and best-selling products” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

Observe in real time visitors’ purchasing behavior to identify the\u00a0<\/span>most successful <\/span><\/strong>products with the end consumer.<\/span><\/p>\n

[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”5. Make sure that the manufacturer meets French high quality standards” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

Quality labels<\/span><\/strong> (‘Origine France Garantie’ or ‘Entreprise du Patrimoine Vivant’) and manufacturers that respect <\/span>very strict<\/span><\/strong> health, social, and environmental standards.<\/span><\/p>\n

[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”6. Take advantage of the accessibility of the show” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

Trade shows often take place outside major cities, whereas MIF Expo is located in the\u00a0<\/strong><\/span>heart of Paris<\/span><\/strong>, just 15 minutes <\/span>from the Eiffel Tower.<\/span><\/p>\n

\"\"[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”7. Capitalize on a well known and significant event” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

A\u00a0<\/span>not-to-be-missed<\/span><\/strong> event: impactful personalities (The French Minister of the Economy and Finance, the French Secretary of State in charge of Consumer Affairs…), 500 journalists, 154<\/span> television reports, 227<\/span> radio broadcasts and 1,271<\/span> print and web press articles.<\/span><\/p>\n

[\/vc_cta][vc_empty_space height=”20px”][vc_cta h2=”8. Enjoy a personalized welcome and a tailor-made visit” txt_align=”center” color=”juicy-pink” css=””]<\/p>\n

Before the event:<\/span><\/span><\/p>\n